Senior Product Designer, dentsu, Tokyo, JP, April 2023 — current
• Led a design team on end-to-end user experience and user interface design of important features on the Herbalife’s B2C and B2B digital platforms.
• Developed high-fidelity prototypes, ensuring optimal user experience through the application of interaction design standards, including animations and micro-interactions.
• Developed a custom design system, establishing principles and a library organization that ensure consistency and scalability across multiple projects.
• Managed design processes like design thinking workshops and stakeholder interviews with senior clients, advocating for best UX practices and a user-centered design approach.
• Conducted comprehensive research, including interviews, surveys, UX audits, workshops, parallel studies, and benchmarking for the wellness e-commerce market. Leveraged insights to develop personas, journey maps, and mental models, ensuring an optimized user experience for the client’s platform.
• Leveraged UX research tools like Fullstory for user testing and analytics, extracting actionable insights to refine design strategy and elevate the overall user experience.
UX/UI Designer, Invent, Wilmington, US, October 2022 — November 2023
• Design a Financial Platform for trading, funding, and account opening for key company clients like Goldman Sachs and Cambridge Investment Research.
• Delivery of 25+ responsive data-driven widgets for Invent's platform, adhering to ADA and WCAG 2.1 AA standards and enhancing accessibility for a diverse user base
• Developed the MVP user flows and design system for Merchant’s forthcoming RIA custodian suite mobile/desktop app, focused on responsiveness and accessibility.
• Facilitated collaboration with stakeholders throughout the design process, ensuring usability tests and mockups were aligned with the project requeriments, client goals and industry standards. My designs and assets were later presented at industry conferences, workshops, and client prospecting events.
UX Designer, Apex, Fortaleza, BR, February 2019 — October 2022
• Collaborated with stakeholders to define project requirements and develop a comprehensive roadmap. Continuously updated and adapted the plan using agile methodologies to ensure alignment with client needs and adherence to UX best practices throughout the design process.
• Conducted user research, including user testing and user interviews, to understand specific user needs. And used this knowledge to create user-centered, accessible, and engaging solutions for clients from different markets.
• Conducted competitor analysis of over 10 industry-leading platforms, identifying gaps and opportunities for improvement with a focus on data visualization, charts, and trading capabilities.
• Designed compelling visual concepts that successfully persuaded clients to partner with our agency on new projects.
• Worked on prototyping, wireframing, and visual design using Figma to develop intuitive and interactive design elements.
M.A. in Design and Applied Arts, Universidade de Aveiro, PT, 2020-2023
M.A. in Design and Applied Arts, Accademia di Belle Arti di Venezia, IT, 2021-2022 (Erasmus Year Abroad)
B.A. in Visual Communication, Universidade Federal do Ceará, BR, 2016-2020